Efva Attling

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Efva Attling has been doing a little bit of everything since her modeling career kicked off in the 1970s. She was part of the pop band X Models (named after her former profession) and helped release the hit “Två av oss”; alas, she was rejected by that other famous Swedish pop band, ABBA. Although she dipped into disco dancing for a while, Attling eventually settled on jewelry and eyeglass design. She runs her own label, which she has described as “simplicity with a twist” and “beauty with a thought“.

Attling is openly gay and active in the production of jewelry that celebrates queer identities, including a piece produced following the anti-gay crackdowns in Russia around the 2014 Olympic Games.

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